In recent years, people's material level has improved significantly, which has brought about the rapid development of the entertainment industry, and there is a big profiteer-adult sex products. According to the survey, the market for adult products is growing at a very large rate every year. The magnitude and speed of this market are growing, and there is a lot of room for this market, and it will maintain high-speed development for at least two decades.

·Analysis of Industry Development Status

It is precisely because of the convenience of the Internet that various shopping websites have emerged as the times require, and various commodities are dazzling. In the market, there are common phenomena such as brand confusion, flooding of counterfeit and prohibited products, exaggerated publicity, and price hikes. Let merchants fall into vicious competition, and make it difficult for customers to choose honest merchants to buy.

1. Product and market demand analysis

Family planning products: Family planning products are a large consumer group, mainly young men and women under the age of 35, and 85% of them need them.

Adult toys: More than 10.95% of couples use sex toys to enhance their sexual interest, make their relationship more harmonious, and make use of family harmony.

xing utensils: more than 60% of the people who buy utensils are women. Most of its functional designs are also for women.

Sexy toys: usually refers to chivalrous imitation real-life products, but now sex toys are more broadly defined, including perfumes, nightclub clothing, abstract appliances and a series of products with a sense of fashion and taste. The compound annual growth rate of the sex toys market is as high as 80%. From now to the next 5 years, it will be a period of explosive growth in the market. According to Durex sex survey, 58% of people of the right age in Europe and the United States are using sex toys, which means that in the next few years, sex toys will become daily necessities instead of no longer. It is a special product currently used by a few people.

2. Limitations of the traditional adult product market

1. More than 95% of sex shops purchase goods locally, and the price and variety of goods are greatly limited.

2. Adult products are a special kind of commodity, and people are more taboo to choose to buy it like buying an ordinary daily necessities.

3. Traditional merchants basically wait for customers to come to the door after opening a store, and have not worked hard on marketing methods. Many potential consumers give up because they feel inconvenient to buy or feel embarrassed to go to the store to choose. More than 70% of the people who surf the Internet are adults.

The Internet has brought a good opportunity for the development of adult products

1. Online shopping has formed a climate, which has laid a solid foundation for the development and take-off of the adult product industry. For merchants who have demand for adult products but are ashamed to go to traditional physical stores to buy, they provide a private shopping space, which not only meets the demand , and will not reveal any privacy.

2. The popularity of mobile phone stores may be when there are old people and friends at home, or when there are colleagues next to the office. Even if it is online shopping, there may still be scruples when browsing, but mobile phone shopping just gives people enough privacy protection. Let everyone who needs adult products buy products anytime, anywhere without pressure