Industry news
The adult product industry, with sales of hundreds of billions of yuan per year and an increasing number of female users
Period:2023-03-22

With the rapid development of society, many novelties have been born in the new era. Decades ago, people could only go to corresponding physical stores to buy things, but now, online shopping has become mainstream. The latest data show that in the first three months of this year, domestic online sales exceeded 3 trillion yuan.

This also shows that online shopping is becoming more and more popular among consumers. Compared with offline physical stores, online shopping has many advantages such as saving time, money, and trouble. There is another important reason that is easily overlooked, that is, the privacy is very high.

High privacy, customers will have less worries. Therefore, many related industries are developing rapidly, and the representative one is-adult products

Speaking of adult products, few people are willing to talk about it in reality, and they are basically ashamed to talk. You may think that this is a very unscrupulous thing, but with the opening of people's minds, more and more people accept this industry, which makes the adult products industry develop rapidly.

Per capita consumption is increasing year by year, and the market prospect is huge.

Judging from the data of JD.com alone, the consumption of various adult products has gradually increased in the past three years. In 2020 alone, the per capita consumption of condoms will exceed 10. This also reflects the vast market for online adult products. According to authoritative data, online sales of adult products will exceed 60 billion yuan last year.

As the privacy and security of online shopping are higher than offline, at least 70% of adult products consumers will buy online, while less than 30% will choose offline physical stores.

Most people have the impression that men will buy more adult products, but in fact, with the development of recent years, women have gradually become the main consumers of the adult products market.

According to the consumption situation of Tmall in recent years, the explosion of women's adult products often increases by more than ten times within a year. In the current market, the demand for women's adult products continues to increase, and more and more women's minds have been liberated, making the sales of adult products at an innovative height every year.

So who are the main users of adult products?

According to statistics, post-80s and 90s in my country have the highest awareness and acceptance of adult products, and they are the main force in the consumption of adult products. For contemporary young people, most people are willing to accept it, and less than 20% of them are unwilling to accept and use it.

In fact, whether it is online or offline, the adult product market has also entered a stage of vigorous development. In the previous year, the entire market size had exceeded 100 billion, and it was still growing rapidly and steadily.

The most popular adult products - condoms!

Condoms are the simplest and most practical adult supplies. As of last year, from 1.2 billion 10 years ago to nearly 5 billion now, the per capita consumption is close to 4. Many judges should have contributed a lot!

Adult products are one of the most profitable industries

The profit of most industries in the market is between 10% and 30%, while the online profit of adult products is about 90%. At least all are above 50%, and the ability to absorb money is no worse than that of real estate.

China is the world's largest production base for adult products. People still don't accept it, but they are still developing and growing unconsciously.